Thinking sustainably and digitally
Sustainability issues influence purchasing, with the proportion of certified raw materials gradually increasing. It is equally important to reduce food waste through better planning. As far as possible, we select local produce and, for example, have recently initiated a collaboration with the chicken supplier, Bjärekyckling. ForSea is also following developments in society and expanding its range of vegetarian and vegan alternatives on the menus.
Digitisation is also an area in which ForSea is moving its positions forward, including through facilitating ticket purchase and check-in via a new online service. As of yet only a small proportion of all tickets are purchased digitally, but most customers look online for information and inspiration. It contributes to creating an overall experience that feels both flexible and modern.
Customer loyalty is measured every month through a Net Promoter Score (NPS), where the passengers indicate how likely it is that they would recommend traveling with ForSea. Customer satisfaction is also measured monthly.